28478 ZIP Code Profile, Map, Data & Demographics

ZIP Code Type: STANDARD
County: Pender County
Centroid: Latitude 34.665, Longitude -78.066
Time Zone: Eastern Time Zone (UTC -5 hours)
Observes DST: Yes

ZIP Code 28478 has segments in 3 Counties (Duplin, Pender, Sampson).

Businesses Addresses: 79
PO Box Addresses: 115
Residential Addresses: 2,016

Multi-Family Addresses: 0
Single Family Addresses: 2,016

The ZIP Code maps and database are updated 4 times per year.
Database updated: April 1, 2025, Maps updated: May 1, 2024.

Willard, NC 28478 Data & Demographics (As of July 1, 2024)

POPULATION
Total Population	4,274 (100%)
Population in Households	4,252 (99.5%)
Population in Families	3,434 (80.3%)
Population in Group Quarters¹	22 ( 0.5%)
Population Density	34
Diversity Index²	63


INCOME
Median Household Income	$55,671
Average Household Income	$74,517
% of Income for Mortgage⁴	21%
Per Capita Income	$30,521
Wealth Index⁵	63
Socioeconomic Status Index⁶	Low (43.4)

HOUSING
Total HU (Housing Units)	2,116 (100%)
Owner Occupied HU	1,405 (66.4%)
Renter Occupied HU	345 (16.3%)
Vacant Housing Units	366 (17.3%)
Median Home Value	$182,560
Average Home Value	$256,157
Housing Affordability Index³	124

HOUSEHOLDS
Total Households	1,750
Average Household Size	2.43
Family Households	1,177
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

Willard, NC 28478 - Peer Comparisons by Rank and Percentile

The table below compares 28478 to the other 767 ZIP Codes in North Carolina by rank and percentile using July 1, 2024 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2024	2024-2029
Population	0.92%	0.91%
Households	1.29%	1.07%
Families		0.75%
Median Household Income		3.20%
Per Capita Income		3.18%
Owner Occupied HU		1.77%

Variable Description	Rank	Percentile
Total Population	# 454	41st
Population Density	# 659	14th
Median Household Income	# 510	34th
Housing Affordability Index	# 599	78th
Per Capita Income	# 508	34th
Diversity Index	# 236	70th

28478 ZIP Code Profile, Map, Data & Demographics

ZIP Code 28478: Basic Data & USPS Preferred City Name

Willard, NC 28478 Data & Demographics (As of July 1, 2024)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Willard, NC 28478 - Peer Comparisons by Rank and Percentile

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