Willard, NC 28478 ZIP Code Profile

Related Place Profiles:
Watha, NC | Willard, NC

ZIP Code 28478: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Willard, NC 28478

Acceptable Alternative
Watha, NC 28478

  • ZIP Code Type: STANDARD
  • County: Pender County
  • Centroid: Latitude 34.665, Longitude -78.066
  • Time Zone: Eastern Time Zone (UTC -5 hours)
  • Observes DST: Yes

ZIP Code 28478 has segments in 3 Counties (Duplin, Pender, Sampson).

  • Businesses Addresses: 61
  • PO Box Addresses: 120
  • Residential Addresses: 1,888
    • Multi-Family Addresses: 0
    • Single Family Addresses: 1,888

The ZIP Code maps and database are updated 4 times per year.
Database updated: May 1, 2018, Maps updated: February 1, 2018.

EXTREMELY LOCAL Demographic Data

Address Based Hyperlocal Data Input an address and get data & demographics for the pertinent census block group (CBG), a searchable map and a customized directory. The CBG is the smallest geographical unit used by the Census Bureau for reporting demographic data.


28478 ZIP Code Map

Search the map for:

Willard, NC 28478 Data & Demographics (As of July 1, 2017)


Total Population 4,609
Daytime Population: Workers 321
Daytime Population: Residents 2,629
Total Daytime Population (TDP) 2,950
Ratio TDP/Total Population1 0.64
Population in Households 4,538
Population in Familes 3,734
Population in Group Qrtrs 71
Population Density2 42
Diversity Index3 59


Median Household Income $34,713
Average Household Income $46,116
Per Capita Income $18,904


Total Housing Units 2,082 (100%)
Owner Occupied HU 1,374 (66.0%)
Renter Occupied HU 478 (23.0%)
Vacant Housing Units 230 (11.0%)
Median Home Value $109,227
Average Home Value $154,858


Total Households 1,852
Average Household Size 2.45
Family Households 1,252
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.58% 0.74%
Households 0.56% 0.77%
Families 0.36% 0.65%
Median Household Income   0.55%
Per Capita Income   2.51%

Willard, NC 28478 - Peer Comparisons by Rank and Percentile

The table below compares 28478 to the other 782 ZIP Codes in North Carolina by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 458 42nd
Population Density # 649 17th
Diversity Index # 207 74th
Median Household Income # 657 16th
Per Capita Income # 661 16th

Additional comparisons and rankings can be made with a VERY EASY TO USE North Carolina Census Data Comparison Tool.

North Carolina Research Tools

North Carolina Census Data Comparison Tool

Compare North Carolina Census Data
Highest or Lowest: