Rocky Mount, NC Profile: Facts & Data

The City of Rocky Mount had a population of 53,622 as of July 1, 2024. Rocky Mount ranks in the upper quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in North Carolina. See peer rankings below.

The primary coordinate point for Rocky Mount is located at latitude 35.9382 and longitude -77.7905 in Nash County. The formal boundaries for the City of Rocky Mount encompass a land area of 44.04 sq. miles and a water area of 0.22 sq. miles. Nash County is in the Eastern time zone (GMT -5).

While the primary coordinates for City of Rocky Mount are located in Nash County, it should be noted that the formal boundaries for this community also extend into and Edgecombe County.

The City of Rocky Mount has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Rocky Mount, NC Data & Demographics (As of July 1, 2024)

POPULATION
Total Population	53,622 (100%)
Population in Households	52,889 (98.6%)
Population in Families	40,746 (76.0%)
Population in Group Quarters¹	733 ( 1.4%)
Population Density	1,200
Diversity Index²	57


INCOME
Median Household Income	$49,294
Average Household Income	$69,918
% of Income for Mortgage⁴	20%
Per Capita Income	$30,162
Wealth Index⁵	56
Socioeconomic Status Index⁶	Low (42.9)

HOUSING
Total HU (Housing Units)	26,176 (100%)
Owner Occupied HU	11,852 (45.3%)
Renter Occupied HU	11,261 (43.0%)
Vacant Housing Units	3,063 (11.7%)
Median Home Value	$156,600
Average Home Value	$192,219
Housing Affordability Index³	125

HOUSEHOLDS
Total Households	23,113
Average Household Size	2.29
Family Households	13,711
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

Rocky Mount, NC - Peer Comparisons by Rank and Percentile

The table below compares Rocky Mount to the other 777 incorporated cities, towns and CDPs in North Carolina by rank and percentile using July 1, 2024 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2024	2024-2029
Population	-0.31%	-0.33%
Households	0.02%	0.04%
Families		-0.07%
Median Household Income		2.97%
Per Capita Income		3.48%
Owner Occupied HU		1.00%

Variable Description	Rank	Percentile
Total Population	# 22	97th
Population Density	# 152	81st
Median Household Income	# 566	27th
Housing Affordability Index	# 569	73rd
Per Capita Income	# 448	42nd
Diversity Index	# 336	57th

Rocky Mount, NC Profile: Facts & Data

Rocky Mount, North Carolina - Basic Facts

Rocky Mount, NC Data & Demographics (As of July 1, 2024)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Rocky Mount, NC - Peer Comparisons by Rank and Percentile

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