Southern Pines, NC Profile: Facts & Data


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Southern Pines, North Carolina - Basic Facts

The Town of Southern Pines had a population of 15,689 as of July 1, 2020.

The primary coordinate point for Southern Pines is located at latitude 35.174 and longitude -79.3923 in Moore County. The formal boundaries for the Town of Southern Pines encompass a land area of 16.54 sq. miles and a water area of 0.17 sq. miles. Moore County is in the Eastern time zone (GMT -5). The elevation is 499 feet.

The Town of Southern Pines (GNIS ID: 2407374) has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

The Town of Southern Pines is located within , a minor civil division (MCD) of Moore County.

Alternate Unofficial Names for Southern Pines: Vineland.


Southern Pines, NC Data & Demographics (As of July 1, 2020)


Total Population 15,689 (100%)
Population in Households 15,582 (99.3%)
Population in Families 11,784 (75.1%)
Population in Group Quarters1 107 ( 0.7%)
Population Density 920
Diversity Index2 46


Median Household Income $65,969
Average Household Income $109,460
% of Income for Mortgage4 18%
Per Capita Income $52,890
Wealth Index5 164


Total HU (Housing Units) 8,554 (100%)
Owner Occupied HU 4,409 (51.5%)
Renter Occupied HU 3,166 (37.0%)
Vacant Housing Units 979 (11.4%)
Median Home Value $284,470
Average Home Value $324,133
Housing Affordability Index3 143


Total Households 7,575
Average Household Size 2.06
Family Households 4,360
Average Family Size 3
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.


2010-2020 2020-2025
Population 2.24% 1.62%
Households 2.43% 1.73%
Families 2.6% 1.65%
Median Household Income   2.45%
Per Capita Income   2.49%
Owner Occupied HU   1.74%


Southern Pines, NC - Peer Comparisons by Rank and Percentile

The table below compares Southern Pines to the other 739 incorporated cities, towns and CDPs in North Carolina by rank and percentile using July 1, 2020 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 66 91st
Population Density # 258 65th
Median Household Income # 114 85th
Housing Affordability Index # 130 18th
Per Capita Income # 23 97th
Diversity Index # 397 47th

Additional comparisons and rankings can be made with a VERY EASY TO USE North Carolina Census Data Comparison Tool.

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